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Since the dawn of the internet, the waves come ever faster, but are just as disruptive each time they hit. Steve Case takes a look at the advent of the connected world and explains what the third wave of the Internet Age will bring, and how you can benefit from it.
For example, Apple first had to partner with record labels to introduce music in downloadable formats into iTunes. It was a risk-free test for the record labels to see if music would sell online, and Apple was now in the music market. Similarly, Google made a deal with Yahoo!, an older internet pioneer in 2000 to provide search services for them.
Authors, Alvin and Heidi Toffler discussed their book, Creating a New Civilization: The Politics of the Third Wave, published by Turner Publishing. The husband-and-wife team have written many books together that focus on the changes in a society. The book focuses on the political elites and the change from a second wave to a third wave. They feel political elites are the decision makers and need to be flexible in order for a society to change. close 2b1af7f3a8