Due to the fact that the investment that is withdrawn from advertising is dedicated to discounts and offers based on price. Meanwhile, the trend towards market digitization continues. According to the latest forecasts by Zenthinela, corresponding to the month of February, Internet and mobile will be the only media that will see their advertising revenue increase this year by 2.7% and 9.1%, respectively, which makes them practically the only media that continue to show their strength in the face of the advertising crisis. As for investment in television, which continues to be in first place in relation to its volume of income, its drop is predictably estimated to be 9.1%. With respect to the rest of the media, the income from paid newspapers will also decrease more noticeably, by 15%; those of free newspapers (24.5%), magazines (12.8%), supplements (14.8%), cinema (13.8%) and outdoor advertising 9%.
The radio will also see its investment reduced by 6.9. With regard to digital channels and media, forecasts show that online videos will be the ones experiencing the greatest growth, which could reach 10%, as well as mobile applications, which could increase by 11%. As for the Internet, search engine advertising will continue to lead this segment, further emphasizing Gmail Email List Google's dominance in the Spanish online advertising market. Social networks will also see their advertising investment continue to increase, with growth forecasts of 4%. Similarly, in the case of blogs, this increase will be more moderate (1%). With regard to dynamic outdoor advertising (digital signage), the forecasts reflect a slight decline of 4%.
Mcommerce and ecommerce strengthened and driven by travel and tourism Tourism m-commerce is on its way to gaining 25% of the entire online market in the sector Tags m-commerce sightseeing marketing mobile read later favorites 0 ads datacentric.es Deyde DataCentric · The union of 2 market leaders We generate value through data solutions: validation, enrichment, analysis and activation Smartphones and tablets are on track to capture a quarter of the online travel market in the US in 2014, with forecasts of reaching 26 billion dollars, more than triple the figure in 2012, according to the study agency PhoCusWrihgt . “We all know and talk about the growth of mobile activity, but it is very difficult for companies to be able to react quickly when the percentages are so high,” said Cathy Schetzina, senior analyst at PhoCusWright.