Advertising By Design Robin Landa Pdf EXCLUSIVE
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Advertising by Design is the winning text for any student interested in advertising and the advertising industry. Advanced students, regardless of specialization, will find an expanded view of how advertising and its related disciplines work together to create compelling visual messages. Proven designers will find a clear view of the field as it changes to fit the needs of today's ever-evolving marketplace. No matter how you use the book, you'll walk away with the skills you need to become a creative force in advertising today.
You'll learn:
How to effectively create an advertising campaign from concept through execution
How to write a winning commercial spot or script
How to design the perfect ad
How to use all the tools at your disposal to a creative advantage
Author Brian L. Pettit, PhD, is an expert in the field of advertising and graphic design. He is a professor of advertising at the University of California, Irvine, and the author of the top-selling books Advertising Design: Theory and Practice, Developing Advertising Design, and Advertising for Visual Media. A seasoned teacher and author of numerous textbooks and classroom supplements, Brian Pettit is considered an expert in the field of advertising design. He has taught at Yale, New York University, the University of California, Los Angeles, and, more recently, at the University of California, Irvine. He has also written for Adweek, Advertising Age, Creative Review, and the Huffington Post.
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